Colormix 2011

altAugust 2011
Written by: Carolyn Barton

Join us as we chronicle the dominant shades of our inward journey as self expression now spins the Color Wheel.  Sherwin-Williams® colormix™ two thousand eleven will guide you through a visual journey with stimulating imagery, factual statistics and perceptive research from our global color forecasting team.  Our inspiration is influenced and categorized into four distinct color stories:  Restless Nomad, Purely Refined, Gentle Medley, and Bold Invention, all reflecting unique directions in color and design trends for the months ahead.

Overview on the trends:

The forecasted color trends in Sherwin-Williams, Colormix 2012 will survey the landscape and discover the core palettes inspired by Mother Earth. Color is always on the move, and right now, it’s exploring its origins and it speaks to our growing appreciation of our planet.  Sustainability is no longer a niche or a fad. It’s an ingrained influence that shapes every facet of design — and of life itself. That’s why we’re drawn to color families that reflect the Earth’s infinite variety: the rich reds within a flame or a flower; the shimmering blues of water and sky; the varied greens of vegetation; and the organic neutrals of grains, woods and dried grasses.   These hues that we will present are stirringly poetic with backgrounds rich in historic reference, symbolism and emotion.  We will take a separate voyage with reds, blues, greens and neutrals, but they will forever be entwined.

Individual Palette overviews:

altReds- Red is the color of love, fire and the earth’s molten core, and it stirs raw emotions ranging from the deepest passion to the softest femininity. This saturated palette includes hues of brilliant flowers and glowing embers. It isn’t a single red, but a deep gradation of fuchsias, red-oranges, violets and delicate pinks.



altBlues- This soothing palette celebrates a pair of functional and treasured blues: denim and water. It explores the darkest indigo to faded-jeans hues, some with violet undertones, as well as the calm, shimmery shades that reflect rivers, lakes and seas.



Greens- Casting aside the more innocent yellow-tinged greens of the past, this eclectic palette focuses on greens that are lush, moody and complex. It showcases the depths of the sea and forest; leafy motifs; rustic natural textures; and organic elements such as algae, moss and seaweed.



Neutrals- Raw materials continue to influence color trends, especially the more subtle hues. Picture a field of grain, pile of pebbles, weathered wood and earthen clay. Gold tones embody the sun and soft metallics — and warm up this understated yet refined palette. Textural elements, such as linen, unfired porcelain and mixed woods, provide subtle tonal variations.





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